RReputation

OUR SOLUTIONS

Protect trust and restore confidence in high-stakes moments.

ISSUES & CRISIS MANAGEMENT

From a business question to a reputation system.

Every engagement begins with the commercial or reputational problem to solve. We then build the intelligence, narrative, channels and decision cadence required to move the market with discipline.

01. FRAME

Define the decision, risk, audience and business outcome.

04. MOBILIZE

Assemble the right market teams and execute across channels.

06. EVOLVE

Optimize the system as context, risk and opportunity change.

03. DESIGN

Build the narrative architecture, proof system and activation plan.

02. MAP

Understand stakeholders, media, policy, platforms and AI visibility.

05. MEASURE

Track signals, coverage, sentiment, conversion and stakeholder response.

Methodology matters because reputation work must be both intuitive and repeatable — creative enough to earn attention, disciplined enough to manage risk.

  1. 01. FRAME

    Define the decision, risk, audience and business outcome.

  2. 02. MAP

    Understand stakeholders, media, policy, platforms and AI visibility.

  3. 03. DESIGN

    Build the narrative architecture, proof system and activation plan.

  4. 04. MOBILIZE

    Assemble the right market teams and execute across channels.

  5. 05. MEASURE

    Track signals, coverage, sentiment, conversion and stakeholder response.

  6. 06. EVOLVE

    Optimize the system as context, risk and opportunity change.

Methodology matters because reputation work must be both intuitive and repeatable — creative enough to earn attention, disciplined enough to manage risk.

The Revenis operating system

A disciplined approach that turns business context into reputational advantage.

01. Signal

01. Signal

02. Strategy

04. Stakeholder

05. Scale

Read the market, media, policy, stakeholder and AI environments.

Build the narrative, proof architecture and message system.

Activate, monitor, optimize and report against outcomes.

Define the business objective, reputation risk and path to influence.

Map audiences, decision-makers, media, creators and communities.

  1. 01. Signal

    Read the market, media, policy, stakeholder and AI environments.

  2. 02. Strategy

    Define the business objective, reputation risk and path to influence.

  3. 03. Story

    Build the narrative, proof architecture and message system.

  4. 04. Stakeholder

    Map audiences, decision-makers, media, creators and communities.

  5. 05. Scale

    Activate, monitor, optimize and report against outcomes.

ISSUE & CRISIS EXPERIENCE

Experience with category leaders across reputation-critical sectors.

Our approach combines strategic counsel, fast-moving execution, and a deep understanding of how narratives travel across media, digital platforms, stakeholders, regulators, employees, and communities.

B2C

Product Recall & Safety Incidents

Consumer & Brand Trust

Media & Social Escalation

Misinformation / Online backlash

B2B

Manufacturing & Supply chain

Intellectual Property

Partnerships

Litigation

B2G

Geopolitical & Market Sensitivity

Cultural Sensitivity

Regulatory Investigation & Compliance –Adjacent

Trade Issues & Tariffs

Partner with us

Tell us what your business is facing. Let’s explore how communications can help.

GET IN TOUCH

Eugene Iraci

Eugene Iraci

Founder & Chairman

BIOGRAPHY

Eugene Iraci is an entrepreneur and business leader with 25 years of international experience across Europe, the United States, the Middle East and Asia. His background spans food and beverage, hospitality, travel and tourism, with extensive experience in cross-border trade and working across cultures.

As Founder & Chairman of Revenis, Eugene sets the firm’s long-term business direction and oversees investment, growth and corporate governance. He works with the leadership team to evaluate opportunities, develop strategic partnerships and guide expansion into new markets, supporting the firm’s development with commercial discipline and clear oversight.

Eugene brings a business owner’s perspective to the relationship between reputation and commercial success. His experience in service-driven industries informs his focus on understanding customers, maintaining quality and building lasting relationships. At Revenis, he helps ensure that the firm’s growth ambitions are supported by sound business decisions and a consistent commitment to clients and partners.

Rhoda Adams

Rhoda Adams

Founder & Global Managing Partner

BIOGRAPHY

Rhoda Adams is a corporate reputation expert with more than 25 years of experience advising organizations on complex international communications. Her work spans Greater China, the Middle East, Africa and Europe, with particular expertise in public affairs, government relations and issues and crisis management.
As Founder & Global Managing Partner of Revenis, Rhoda leads the firm’s global operating model, client relationships and new business development. She brings together senior advisers and market specialists around client needs, overseeing delivery across markets and shaping the firm’s culture and standards of service.

Rhoda advises C-suite leaders on strategy, positioning and messaging during periods of scrutiny and change. She helps organizations navigate sensitive government engagement and supports cultural, behavioral and organizational change through communications adapted to local markets. A certified crisis response and media relations trainer, she also prepares leaders and teams to communicate clearly under pressure and respond effectively when stakeholder trust is at risk.

Kristofer Zhu

Kristofer Zhu

Vice President, Global Communications & Client Advisory

BIOGRAPHY

Kristofer Zhu leads global communications strategy and client advisory at Revenis. He works with clients to define their corporate narratives, strengthen executive positioning and coordinate communications across markets. His role connects business priorities with the messages and stakeholder relationships needed to support them.

His sector experience spans transportation, aviation, aerospace and defense, and consumer discretionary businesses. With expertise in financial and political communications, investor relations, and issues and crisis management, Kristofer advises organizations through complex business developments and periods of public scrutiny. His work across the United States, Greater China and the wider Asia-Pacific region brings an understanding of how political context and cultural expectations shape reputation.

At Revenis, Kristofer guides strategic planning and works with market teams to translate advice into coordinated client programs. He holds a master’s degree in Public Relations and Advertising from the University of Southern California and is a certified Crisis Communications Professional through the Public Relations Society of America (PRSA).

Ollie

Ollie

Chief Happiness Officer

BIOGRAPHY

Every agency needs someone who can walk into a room, break the tension, and make everyone feel welcome. At Revenis, that’s Ollie!

Based in Los Angeles, our Chief Happiness Officer takes team morale personally. His remit includes enthusiastic greetings, spontaneous play breaks, and reminding ambitious people that stepping away from a screen occasionally is an excellent idea. He approaches every new face with curiosity and every unattended tennis ball with a clear sense of purpose.

His role reflects a serious belief at Revenis: great work starts with people who feel valued. Ollie makes that philosophy part of the everyday.

He measures success in wagging tails. His preferred bonus is treats.