REVENIS

OUR SECTORS

Consumer & Retail

Day-one credibility in the categories where scrutiny meets growth.

Before we recommend a message, channel or campaign, we look for the pressures behind the ask: regulatory context, buyer behavior, media logic, stakeholder incentives and the cultural codes that determine credibility. Sector fluency matters because the same story does not travel the same way across regulators, investors, consumers, employees, partners and communities. We bring category context to strategy from the first conversation.From regulated industries to consumer-facing growth categories, we bring category context that makes strategic advice faster, sharper and more actionable.

FEATURED EXPERTS

Eugene Iraci

Founder & Chairman

Sets the firm’s long-term direction and oversees investment, growth and corporate governance, bringing 25 years of international business experience.

Rhoda Adams

Founder & Global Managing Partner

Leads global operations, client relationships and new business development, bringing more than 25 years of experience in corporate reputation and international communications.

Kristofer Zhu

Vice President, Global Communications & Client Advisory

Leads global communications strategy and client advisory, guiding corporate narratives, executive positioning and coordinated client programs across markets.

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Aviation & Tourism

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Los Angeles

U.S. WEST COAST

Entertainment · tech · automotive

New York

U.S. EAST COAST

Financial communications · issue & crisis

Rome

CONTINENTAL EUROPE

Public affairs · consumer · hospitality

Shanghai

GREATER CHINA

Corporate · consumers · healthcare

Accra

AFRICA

Market entry · positioning · tourism

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Eugene Iraci

Eugene Iraci

Founder & Chairman

BIOGRAPHY

Eugene Iraci is an entrepreneur and business leader with 25 years of international experience across Europe, the United States, the Middle East and Asia. His background spans food and beverage, hospitality, travel and tourism, with extensive experience in cross-border trade and working across cultures.

As Founder & Chairman of Revenis, Eugene sets the firm’s long-term business direction and oversees investment, growth and corporate governance. He works with the leadership team to evaluate opportunities, develop strategic partnerships and guide expansion into new markets, supporting the firm’s development with commercial discipline and clear oversight.

Eugene brings a business owner’s perspective to the relationship between reputation and commercial success. His experience in service-driven industries informs his focus on understanding customers, maintaining quality and building lasting relationships. At Revenis, he helps ensure that the firm’s growth ambitions are supported by sound business decisions and a consistent commitment to clients and partners.

Rhoda Adams

Rhoda Adams

Founder & Global Managing Partner

BIOGRAPHY

Rhoda Adams is a corporate reputation expert with more than 25 years of experience advising organizations on complex international communications. Her work spans Greater China, the Middle East, Africa and Europe, with particular expertise in public affairs, government relations and issues and crisis management.
As Founder & Global Managing Partner of Revenis, Rhoda leads the firm’s global operating model, client relationships and new business development. She brings together senior advisers and market specialists around client needs, overseeing delivery across markets and shaping the firm’s culture and standards of service.

Rhoda advises C-suite leaders on strategy, positioning and messaging during periods of scrutiny and change. She helps organizations navigate sensitive government engagement and supports cultural, behavioral and organizational change through communications adapted to local markets. A certified crisis response and media relations trainer, she also prepares leaders and teams to communicate clearly under pressure and respond effectively when stakeholder trust is at risk.

Kristofer Zhu

Kristofer Zhu

Vice President, Global Communications & Client Advisory

BIOGRAPHY

Kristofer Zhu leads global communications strategy and client advisory at Revenis. He works with clients to define their corporate narratives, strengthen executive positioning and coordinate communications across markets. His role connects business priorities with the messages and stakeholder relationships needed to support them.

His sector experience spans transportation, aviation, aerospace and defense, and consumer discretionary businesses. With expertise in financial and political communications, investor relations, and issues and crisis management, Kristofer advises organizations through complex business developments and periods of public scrutiny. His work across the United States, Greater China and the wider Asia-Pacific region brings an understanding of how political context and cultural expectations shape reputation.

At Revenis, Kristofer guides strategic planning and works with market teams to translate advice into coordinated client programs. He holds a master’s degree in Public Relations and Advertising from the University of Southern California and is a certified Crisis Communications Professional through the Public Relations Society of America (PRSA).

Ollie

Ollie

Chief Happiness Officer

BIOGRAPHY

Every agency needs someone who can walk into a room, break the tension, and make everyone feel welcome. At Revenis, that’s Ollie!

Based in Los Angeles, our Chief Happiness Officer takes team morale personally. His remit includes enthusiastic greetings, spontaneous play breaks, and reminding ambitious people that stepping away from a screen occasionally is an excellent idea. He approaches every new face with curiosity and every unattended tennis ball with a clear sense of purpose.

His role reflects a serious belief at Revenis: great work starts with people who feel valued. Ollie makes that philosophy part of the everyday.

He measures success in wagging tails. His preferred bonus is treats.